Arribada™
Spanish noun - arrival by sea.
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A mass nesting event where every year, at the same place and time, thousands of female sea turtles come ashore to nest and lay their eggs on the beach.
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This natural world phenomenon shows the incredible resilience of nature - that no matter what happens, these turtles arrive every year to give rise to the next generation. It's symbolic of our potential as ocean-focused entrepreneurs to come together, regardless of the state of the world, and create the next wave of business that will save and build a sustainable future for our oceans.
Is your business doing enough to help the oceans? Or is something holding you back?
You've belonged to the oceans for as long as you can remember. Your favourite childhood memories are surrounded by water, and you've always felt that the paths you walk in life end up, one way or another, at the ocean. Even in your career, the oceans are the focal point.
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But the oceans are in trouble and need your support more than ever. Although you want to be part of the solution, and your business gives you a platform to do so, are you doing enough for the oceans? Could you do more?
Maybe a more significant ocean impact is something you want to have, but you feel you need stability in your business first.
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Or, you feel really strongly about your ocean impact, but your business isn’t strong enough to support you full-time, so you end up working other odd jobs that take time away from the ocean.
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The truth is, if you focus too much on business growth, you lose opportunities for positive ocean impact or, worse, have a negative impact.
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On the other hand, if you focus too much on increasing your impact, your business may not be able to support the life you need, and your impact will be limited by the resources you have available...
...but what if you didn’t need to choose between ocean impact and business growth?
What if incorporating more ocean impact didn't pose a risk to your business and growing your business didn’t threaten the oceans?
Imagine what the future would look like if your business and ocean impact were symbiotic and worked together to grow, support and nurture each other.
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Like the sea turtle and remora, building a symbiotic relationship between business and impact is how you can create a better future for yourself and for the oceans.
ESTELLE HAKNER COPYWRITING
"If you have a business and you're passionate about the ocean, you won't regret taking the time to ideate and innovate with Tortuga"
"I joined Arribada after a great chat with Natalie and Brandyn where I mentioned I was interested in serving more ocean brands through my website copywriting services. I'd lost some confidence and was feeling muddled over the best direction for my business. They were so encouraging about the idea of taking my brand ocean-focused that I knew I wanted to explore the idea with them.
In Arribada, Natalie and Brandyn patiently helped me work out if going fully ocean-focused was right for me (which it was, yay!). Then they got super specific with me about how it might work, and what my first steps could be.
Their mix of ocean passion and branding expertise was priceless as they obviously know first hand the transition I'm trying to make. They armed me with information and suggestions and encouragement to help me make it happen.
If you have a business and you're passionate about the ocean, you won't regret taking the time to ideate and innovate with Tortuga. Guaranteed you'll come away with cool ideas to make your business even more aligned with your love of our beautiful blue planet.
On a personal note, Natalie and Brandyn are kind, diligent, patient, wise and just generally lovely people! It was a pleasure being guided by them."
Estelle Hakner
Hey, we're Natalie and Brandyn...
Brand Changemakers and passionate ocean-focused business owners ourselves, we're no strangers to the ebbs and flows of owning and growing a business. Sometimes it's just plain hard, and adding positive ocean impact into the equation makes everything more challenging.
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This is why we developed The Remora Approach™ - a simple and strategic way of building brands that allow positive ocean impact and business growth to work in a symbiotic relationship where they support, nurture and empower each other.
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Supported by years of branding experience, a passion for helping businesses grow, and the pursuit of a better future for our oceans, we’re bringing The Remora Approach™ to ocean-focused entrepreneurs worldwide through our flagship group program, Arribada™.
The 3 Waves of Arribada
Arribada™ is a 7-day group innovation program that brings passionate ocean-focused solopreneurs together to discover what’s possible when ocean impact and business work together. Over the course of 7 days, you will participate in 3 Waves of the program, each designed to help you identify and overcome challenges in a way that is both positive for your business and for the oceans.
Wave 1
In Wave 1, you will dive deep into the challenges you're facing in your business and learn the tools and frameworks you need to turn these challenges into opportunities that are good for business and our oceans.
Wave 3
In the final wave of Arribada, you'll work with the solutions and ideas that came out of Wave 2 to build an action plan that will grow your business and supercharge your positive ocean impact. Using planning templates and group feedback, you'll create a step-by-step plan that will give you the clarity and confidence you need to take the next step.
Wave 2
In Wave 2, you'll tap into the power of group innovation through participation in a 90-minute workshop with other ocean-focused entrepreneurs. During the workshop, we will spend time on your specific challenge and work together to create inspiring and exciting solutions.
What's included?
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Learn The Remora Approach™ to balancing business and impact.
Identify your challenges and re-frame them into opportunities.
Empower yourself with the tools, frameworks and ways of thinking you need to understand and overcome challenges.
Build connections and innovate alongside other ocean-focused entrepreneurs.
Benefit from a multi-disciplinary group of people working on solutions to your biggest challenge.
Share your story and increase your visibility.
Create an action plan that inspires you and works with your resources.
Open doors for collaboration opportunities.
Learn how to plan your ideas to balance business growth and positive ocean impact.
Training in The Remora Approach.
Self-audit for your brand.
​Problem framing and design thinking tools.
Balanced planning frameworks & methods.
Access to our team of ocean-focused brand consultants.
90-minute group workshop.
Opportunities to meet and innovate with fellow ocean-focused entrepreneurs.
Exclusive access to the Arribada Slack workspace.
Your own Miro board for brainstorming, creating and sharing your ideas.
A completion badge for sharing on your website or socials
Arribada Program Schedule
Pre-Program
Gain access to Miro, Slack and all course materials in advance
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Let the excitement build... 😆
Day 1
Kick-off call to meet your Tortuga team and cohort
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Complete your Remora Approach training materials
Day 2
Complete your brand audit
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Identify, dive deep and frame your biggest challenge
Day 3 & 4
Work with Tortuga to review your challenge and transform it into an inspirational problem statement ready for innovation
Day 5
Group Innovation Workshop
Day 6 & 7
Create an action plan to knock your challenge out of the water
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Share with the group and Tortuga for accountability, feedback and support
BLUE JELLYFISH SUP ADVENTURES
"There is so much to consider in the branding process, but weaving ocean impact throughout helps us to see who we are and why we do what we do."
“I loved how you guys wove the ocean consistently throughout the workshop and follow-up materials. There is so much to consider in the branding process, but weaving ocean impact throughout helps us to see who we are and why we do what we do. It also brought to the forefront for me that my team is as dedicated to building our business as I am and that ocean impact is valuable to them personally as well as professionally.”
Pam Martin
What can Arribada™ help you do?
Discover the symbiosis between business and ocean impact
Learn how the two work together to build a more resilient and impactful business.
Uncover your untapped potential
Discover business and ocean impact opportunities within your brand that you didn’t know existed. Define challenges that you're excited to overcome.
Build on your opportunity areas
Explore your greatest opportunity area and generate innovative solutions alongside other ocean-focused entrepreneurs.
Create an action plan
Build a plan to overcome your challenge and create new waves of change.
Dive into a global community
Get connected to other ocean-focused entrepreneurs and build a supportive network of like-minded individuals.
Get inspired and feel motivated
Stop feeling like you’re not doing enough. Use where your business is today to take action on behalf of the oceans.
Arribada™ Impact
No program of ours would be complete without some built-in ocean impact!
With each enrollment in Arribada, we will:
Adopt a sea turtle
For every Arribada™ workshop we run, we will adopt one sea turtle through the Sea Turtle Conservancy.
Offset plastic bottles
When you sign up for the Arribada™ workshop, we will offset 100 plastic bottles on your behalf through our membership with Greenspark.
Give back 1% to the Oceans
Through our 1% for the Planet membership, we will donate 1% of sales from every Arribada™ workshop to ocean-focused organizations.
