The first step on your brand journey is understanding and clarifying your brand purpose. Yes, your business exists to make a profit, but making a profit is not enough in our modern world where brands are held accountable and expected to do much more. So what is brand purpose and how do you uncover yours?
Building a brand for your sustainable small business is a journey, and it doesn't happen overnight. We are here to help. Whether you need to talk through which path is right for your brand, pivot your brand strategy to go down a new path, or consolidate your growing business under a cohesive brand identity, we are here to be your guide.
Ever wonder about the difference between branding and graphic design? Branding is your rock, the foundation upon which your business is built, and graphic design is the beautiful, vibrant and purposeful visuals that anchor on top of that base and that function as the core your community will grow from.
What exactly defines the perfect eco-conscious business? Is perfection even achievable for your small business? Instead of trying to be perfect, let's embrace imperfection and stand together as united, imperfect green business owners who will make a difference together.