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  • Tortuga Creative Studio

The Four Branding Elements That Make Up Your Brand Foundational Compass

We’ve been riding the wave of sustainable branding in our last few blog posts by talking about the four elements that make up your Brand’s Foundation Compass –your brand purpose, brand vision, brand mission, and brand values.


These four elements are essential for your brand as they help direct and set a course for your outdoor business –much like a compass–so you can achieve the goals you’ve set for yourself and your company.


When the four branding elements that make up your Brand’s Foundational Compass are rock-solid, you can move forward feeling confident that your outdoor brand will be compelling, impactful, and most importantly, sustainable.


If you want to learn more about each foundational brand element, we encourage you to deep dive into each piece of your brand compass in these posts:



In this post will explore what a Brand Foundational Compass is, why it’s important for your purpose-driven outdoor business, and how all four branding elements work together to create a strong foundation for your outdoor business.


Are you ready? Because we are!