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  • Tortuga Creative Studio

3 Examples Of How Problem Framing Can Help Save Our Oceans

How can I save the oceans?


Well, that's a serious question, isn't it?


It's easy to become overwhelmed by such an enormous challenge with no boundaries, an endless scope, and an even greater range of possible solutions...


As Marty Neumeier says so well in his book 46 Rules of Genius:

"too much freedom can lead to mediocrity. Why? Because without boundaries, there's no incentive to break through them."

On the other hand, a specific, well-defined challenge with clear limitations is exciting, inspiring, and leads us to creative and innovative problem-solving.


When you're faced with problems and challenges that feel as though there's no way you can ever solve them, zoom in and reframe your challenge:


  1. Place limitations on it.

  2. Give it boundaries and rules based on your resources.

  3. Put the challenge within your own context.


As you reframe and close in the walls around your challenge, your motivation and creative energy to overcome it will expand because you're no longer dealing with something impossible or unachievable.


Instead, you're staring at a challenge you CAN devise a solution for, square