Niagara-on-the-Lake based winery Peller Estates approached us looking for support with a label design for a new in-house project that focused on creating 3 icewine jellies that they would sell in their on-site store as well as in LCBO stores across Ontario. Peller Estates needed a series of labels that would reflect their already established brand identity but also bring a fresh, clean perspective to the first food product that they were creating. In addition, they needed one set of labels to be branded as Peller Estates and another set that would be more generic - with the branding subtly included.
We created two separate designs for Peller Estates icewine jelly labels. The first design is a black label that features custom scratch-board artworks that we created to show off the main ingredient in each jelly. The second design is a white label that centres around a clean, modern design and focuses on the main ingredient and tasting notes for each jelly. Peller Estates loved both labels that were presented to them and couldn't choose one over the other. As a result our final deliverables to Peller became the subtly branded black label and the white Peller Estates branded label. In addition to creating the label designs, we also worked with Peller Estates to organize and manage the printing of their labels.