When Edmonton Therapeutic Massage first approached us, they were looking to build a website for their massage practice dedicated to helping people recovering from domestic violence and residential school survivors. Because of the work that they do, Edmonton Therapeutic Massage needed a website and brand identity that demonstrates their caring and considerate nature but also the strength and resilience of the people that they help. We first worked with Edmonton Therapeutic Massage on a website, but later developed a broader brand identity for them including logo design, social media templates built in Canva and a blog for their website.
One of the biggest creative challenges that we encountered with the design of a brand identity for Edmonton Therapeutic Massage was navigating the line between the strength and resilience of their client base and the caring and approachable feel of the massage practice. After spending time with Edmonton Therapeutic Massage, we created a brand identity for them that uses mandalas to represent holistic healing and succulents that naturally mirror the mandalas yet represent strength and resilience in the face of difficulty. We also supported the notions of care, healing, strength and resilience with a colour palette that is strong and determined, yet also approachable and welcoming.
"We have been working with Tortuga Creative Studio since the start of Edmonton Therapeutic Massage. As we deal with women who are recovering from sexual violence we needed a gentle and caring approach to our branding that also shows the strength and resilience of the women we help. Over the last couple of years Tortuga has worked successfully with us and designed us a brand identity, website and other marketing tools that accurately captured our vision and has helped us to start gaining visibility. They have always been flexible and understanding as we have worked piece by piece to build up our brand and we will continue to work with them as we grow."