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Bawah Beachwear: Brand Identity Design & Surface Pattern Design

The problem.

Canadian modest swimwear company Bawah Beachwear came to us in 2019 looking for a brand identity that would match their values with their inspiring story. Bawah Beachwear needed an identity that combined the feel of the tropics, a sense of adventure, a modest eco-friendly product and a high-fashion aesthetic. Bawah Beachwear also needed surface pattern design to adorn their first swimwear line and were looking for something artistic, one-of-a-kind, beach-y and super fashionable that would bring their swimsuits to life.

Our solution.

As we came to understand Bawah Beachwear, we were able to create an impactful brand identity for them. The Bawah Beachwear brand identity includes a logo that instantly brings the feeling of the tropics through its palm frond/sea shell appearance, has a high-fashion feel that is established through its clean, modern font choices and that speaks to a sense of adventure through a stunning navy and bronze colour palette, reminiscent of swimming in the sea at sunset. We also kept the branding minimalist to speak to the modest nature of the business and its product. For the surface pattern designs, we created a series of 3 hand-painted acrylic florals that were digitally optimized and built into seamless, repeating patterns that beautifully adorned the first three swimsuits launched by Bawah Beachwear in 2021.

The result.

Through working with us, Bawah Beachwear was able to establish a brand identity that meaningfully tells their story and that connects with their audience and mission. Bawah Beachwear left our project feeling empowered with the brand identity and surface pattern designs that they needed to successfully launch their new company and its product. Since the completion of the brand identity, Bawah Beachwear has already been able to build a large community of followers and loyal customers who are anchored around the company's incredible values, the quality of its products, and its brand.

client testimonial

"they gathered my needs and understood my business and delivered awesome results..."

"I have had the great pleasure to work with Tortuga creative Studio on the launch of my company. They have created my dream logo as well as the beautiful prints designs for my first swimwear collection! During our collaboration they have been so professional, they gathered my needs and understood my business and delivered awesome results. I also really appreciated how available they have remained after the delivery for any support questions or concerns. I definitely recommend and cannot wait to work again with them!"

Khaoula Lakhdar
Bawah Beachwear

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