Your future is in the ocean. 

The oceans' future is in your hands.

But to create a better future, you need to be in control of your business, not the other way around. You need to replace stagnation with growth and trade confusion for clarity. You need a path forward, and the brand to get you there. 

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Chart your course


Grow with confidence

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Increase your impact


Not having a clear path forward is holding you back


With business growth comes new, unexpected challenges. 

Despite feeling confident in the route you’ve travelled for years, you’ve hit a growth plateau, and your path forward is no longer clear. 

You know that levelling up your brand will help push your business further and get your team all on the same page, but branding feels overwhelming - like entering uncharted waters.


You need to get clear on where you (and your brand) are headed so that you can grow and make waves with your business. 


Find clarity and confidence in your path through purpose driven branding

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Find clarity on your path

Map out where you want your brand to go and what steps you need to take to get there


Grow with confidence

Take all the guesswork out of your brand and get your team all on the same page

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Increase your impact

Build a business that makes waves with a brand driven by purpose

We're here to help guide your brand down the right path

Hi there, we’re Natalie and Brandyn - brand strategy experts, brand designers, and ocean enthusiasts.

We are no strangers to the peaks and valleys of owning and growing a business.


Sometimes it’s just plain hard, and the only thing that will get you on the right path is the right guide and a new perspective. 

That’s why we’re here!


Armed with years of branding experience,  familiarity with the outdoor industry, and a passion for supporting purpose driven businesses, we're here to help your brand make waves.


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I absolutely feel that I have gained clarity as to next steps for my brand. I am able to see where my business is at now, what we are doing right and where the gaps are. I have never felt more understood.

Blue Jellyfish StandUp Paddle Adventures

Pam Martin

Are you ready to set sail with your purpose driven brand?




Orient yourself

Figure out where you want to go and what you need to do to get there by booking a free brand discovery call 



Chart your course

Discover the exact steps you need to take to move your brand forward with a brand map custom built just for you. 



Take to the Seas!

Sail forward with clarity and confidence with an easy-to-use brand field guide.

How a purpose driven standup paddle company found clarity, confidence, and cohesion in their brand

Our Clients

Norm Hann Expeditions
Parks Canada
Sea Smart

Branded on Purpose™ blog

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Sea turtles adopted for our clients & team


Plastic bottles removed from the oceans

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Tonnes of carbon offset


3 Years

1% for the Planet Member


Mangrove Trees Planted



Corals Planted in French Polynesia


Our impact: sea turtles & ocean plastics

Just like you, we believe in using our business as a force for good. For us, being a force for good means supporting sea turtles and helping out with plastic pollution. Visit our sustainability page to learn more about our impact.

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We use less plastic certification badge
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Snap Up a Simplified Guide to Growing Your Brand

Do you feel like your outdoor adventure business is venturing into the unknown?  Are you ready to chart your brand’s journey with an action plan that’s much easier to follow than a nautical map?

Then it’s time for you to take the Brand Journey Quiz.

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